DuBois Business Consulting
Health & Wellness Business Consulting

The revenue is
already there.

Let's find it.

DuBois Consulting helps health and wellness practitioners uncover the hidden value in their practice, raise their fees with confidence, and build a business that pays them what they're worth.

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Avg. Client Value Uplift
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Days to First Milestone
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Phase Methodology
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- THE REALITY

Great at what you do
Under-earning for it.

Most practitioners we speak with are fully booked, genuinely skilled, and delivering real results for their clients. But when you divide annual income by actual hours worked — including evenings, admin, and the messages answered on weekends — the hourly rate is often less than what they're paying their own team.

That's not a workload problem. That's a business structure problem - and one we solve every day.

Fully booked, still not profitable. Revenue looks healthy but income doesn't reflect the hours invested.

. Where there is not enough time - people (team & customers) are the issue

💸 Fees that haven't kept up. Pricing set years ago, while costs and expertise have grown significantly.

. Where not enough money - profits (fees & margins) are the issue

🔄 Session-dependent income. No recurring revenue, no subscriptions — the treadmill never stops.

. Where not enough presence - promotion (marketing & sales) are the issue

"Most of the money is already in the business. It's just not being captured"

DUBOIS CONSULTING — CORE PHILOSOPHY

Three Levers — DuBois Business Consulting
What we do

Three levers.

Unlimited upside.

Every business has hidden revenue in three areas. We find it, structure it, and build the systems to sustain it.

01
Promotion
Attracting the right clients, in the right volumes, and converting them at the right rate. We identify your A-grade client profile and build a system to reach more of them.
Target Audience Lead Generation Conversion
Define your A-grade client avatar — who generates the most margin and refers others like them
Build a structured referral system that turns every happy client into a lead source
Improve your enquiry-to-client conversion rate with a scripted discovery process
Identify and eliminate the marketing spend that isn't producing A-grade clients
Book a session to explore this lever →
02
Profits
Aligning prices to value, controlling costs without cutting corners, and building a cashflow model that's predictable — not feast or famine.
Pricing Strategy Cost Controls Cashflow
Audit your pricing against your actual costs — most practitioners are undercharging by 15–30%
Move from session billing to subscription and recurring revenue models
Identify and remove the discount habits that are silently destroying your margin
Build a cashflow forecast so you know exactly what's coming before the month starts
Book a session to explore this lever →
03
People
Installing the systems, scorecards, and culture that allow your team to perform — and your business to grow without everything depending on you.
Systems Team Culture Performance
Document the top 10 operating procedures that currently live only in your head
Build individual performance targets so your team knows what success looks like
Install a weekly scorecard that surfaces problems before they become crises
Create a culture document that defines values, recognition, and decision-making authority
Book a session to explore this lever →

- HOW IT WORKS

The Boardroom
Methodology

A structured six-phase engagement — from understanding exactly where you are, to building a business that runs the way you always intended.

I

STOCKTAKE

Current position, hourly reality, and baseline metrics

II

IDEAL BUSINESS

Income, freedom and scale

Your vision defined

III

HIDDEN REVENUE

Spotlighting the gaps in

Promotion | People | Profits

IV

DESIGN

Subscription model, 1:1 retainers and group structures

V

ACQUISTION

Client-focused structure, loyalty, referral systems and growth channels

VI

SCALE & SYSTEMS

Team, Automation

A Business that works for you

- WHY DUBOIS

Built for the
Wellness Practitioner.

We don't deliver generic business advice. Every framework, conversation and recommendation is built for the unique dynamics of a health and wellness practice — where expertise is the product, relationships are the engine, and the owner is usually the bottleneck.

The Quick Introduction

"I work with health and wellness practitioners who are great at what they do but finding it hard to grow the business behind it. At DuBois Consulting, we help them uncover the revenue already in their practice, raise their fees with confidence, and build a client base that pays them what they're worth."

"Most practitioners we work with aren't short on clients or commitment. The gap is usually in the business structure underneath — and once that's sorted, the difference to take-home income can be significant without working more hours."

The 12-Month Boardroom Program — DuBois Business Consulting
Program completion
0 of 48 tasks
Quarter 1 — Optimise Margins
Ready to start
your 12-month program?

Book your Boardroom Discovery Session — a complimentary 20-minute conversation to see if the program is the right fit for where your business is right now.

What's Sitting Uncaptured — DuBois Business Consulting
The numbers

What's sitting uncaptured right now.

The revenue impact of addressing even one of these areas is significant. The combination is transformational.

Hourly rate gap between owner income and team cost
$40–$80
Per hour, typically

Most health and wellness practice owners earn $28–$45 per effective hour when total hours — including admin, management, and non-billable time — are factored in. Their senior clinicians earn $38–$55 per hour. The owner is often the lowest-paid person in the building.

$35
Typical owner effective rate
$50
Typical senior team rate
$15+
Gap per hour worked
Annual revenue lost per 1 team member at 60% recovery
$100K
At $50/hr charge-out

A team member working 40 hours per week generates 200 payroll hours per month. At 60% recovery (120 chargeable hours) versus 80% (160 hours), the gap is 40 hours per month at $50/hr. That's $2,000 per month per person — or $24,000 per year per team member, silently walking out the door.

40 hrs
Lost per month
$2K
Per month per person
$24K+
Per year per person
Average client value increase after subscription migration
3.2×
Versus session billing

A client paying $150 per session and attending fortnightly generates $3,600 per year. The same client on a $450/month subscription generates $5,400 per year — without seeing you more often. Stack six clients doing this and you've added $10,800 in recurring revenue before anything else changes.

$3,600
Session billing / yr
$5,400
Subscription / yr
+$1,800
Per client uplift
Typical MRR increase within the first 90 days
$6–14K
Per month added

Across a portfolio of health and wellness engagements, the first 90-day milestone typically produces $6K–$14K in additional monthly recurring revenue. This comes from a combination of fee increases, subscription conversion, and recovery rate improvements — not from acquiring new clients.

$6K
Conservative case
$14K
Strong case
90 days
To first milestone

"I knew I was undercharging. I just didn't know how to change it without losing my clients. Matt gave me the framework, the words, and the confidence to do it properly"

SARAH

Functional Medicine Practitioner

Book Your Boardroom Session — DuBois Business Consulting
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Book your

Boardroom session.

A no-obligation conversation to understand where your business is right now — and identify exactly where the biggest opportunities are. Most practitioners leave with clarity they've been searching for, for years.

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Location
Available nationwide · In-person & virtual sessions
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Thank you for reaching out. Matt will be in touch within one business day to confirm your session time and send through a short pre-session questionnaire.

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